Gen Z is Reshaping Social Media Marketing: Alo Yoga’s Influencer Strategy
Gen Z is transforming how brands approach social media, favoring authenticity, inclusivity, and experiences over traditional advertising. Alo Yoga has positioned itself as a leading example by tapping into this demographic’s preferences. With a strategy anchored in digital-first branding and influencer partnerships, the company exemplifies how to connect with a socially savvy generation. Alo Yoga’s
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